Cloud Cover

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This is an envisioned brand for a company selling custom camera covers. The product itself is a stylized weather-resistant camera cover. The purpose of the product is to protect the camera from the elements. This would include sand and water. The name came from the play on words of cloud cover as it relates to weather as well as the application of the product.

Research Study for Cloud Cover

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Branding Website Design Email Design

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Color

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The colors associated with this brand are meant to reflect the different natural elements that cameras come in contact with. This is to show the range of protection the product can provide as well as inspiring adventure.

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Logo

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The logo represents the heritage of the forest by emulating old stamp designs for mail and furanture. The red pine image introduces the accent color as well as enabling the use of symbols with explanations for the brand.

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Icons

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The icons came from an idea of a simple layout that works cohesively together. All of the buttons are the same shape and are accent colors so that they stand out.

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